Instead of focusing on device-specific apps, experts suggest fashion brands focus on creating websites for mobile devices that work well and are easily navigable. After all, the mobile site can reach everyone with a browser on their phone, but not everyone who cares about fashion has an iPhone! As the Observer reminded us last week, many in the industry prefer the BlackBerry (Anna Wintour can often be seen using hers at the shows). And those people certainly aren't waiting in line for iPads anytime soon. [Business of Fashion]
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