Cynthia Rowley Finally Manages to Make Shapewear Sexy

By
Lingerie-inspired styles from the SLIM by Cynthia Rowley shapewear collection. Photo: Lee Clower

Usually when a woman thinks of shapewear, she imagines unsightly sausage-casing–like garments in ugly skintone hues.

And while Roland Mouret has stepped up to the plate recently with his $475 “powermesh” dress, it’s still just sort of a more elegant version of what Spanx has already offered. And it only comes in buff and black.

Alas, Über-girlie designer Cynthia Rowely has finally solved the sartorial conundrum of being able to smooth away our lady lumps and bumps without making us feel like grandmas. In fact, we would feel downright sexy in her stuff. And adorable. At the same time.

Her new lingerie-inspired collection, dubbed SLIM by Cynthia Rowley, features vaguely VPL-like detailing, including cutouts, sheer paneling, and color-blocking on the contour slips, smoothing bras, and high-waisted panties that flatten those tummy bulges.

The best part is they come in two creative palettes that aren’t merely flesh tones: one set is a black–grayish-purple–nude combo, while the other is nude–hot pink–pastel blue.

Unfortunately the items, which she is referring to as bodywear, mind you, won't be in stores until July. But these just-released pictures were too pretty not to pass along.

While the range retails for $118 to $226, we're not so sure we can indulge. But a girl can dream.