Dana Lorenz is the pretty-punk jewelry designer behind Fenton/Fallon and J.Crew's most recent collaborative jewelry collection. Trained as a painter, she started out creating necklaces for herself and friends, layering strands of pearls and Swarovski crystals with spikes and chains. The designs first caught the eye of Alexandre Plokhov (of the now-defunct label Cloak), who asked her to design a line of accessories for his menswear show in 2005. The collection's pieces attracted the attention a buyer at Barneys, and demand grew. Her jewelry has since appeared on the necks of a slew of A-listers and celebs (including Michelle Obama herself, last year).
The J.Crew collaboration sprung from a serendipitous meeting with creative director Jenna Lyons, after Lorenz was "coerced" by the First Lady's unofficial stylist Ikram Goldman into attending a dinner party at designer Maria Cornejo's apartment. "It was one of those times I was like, 'I cannot go to a party right now — I look like a shlub.'" But she went, and met Lyons, who inquired about her piled-on necklaces. And now the Fenton/Fallon for J.Crew collection, which launched earlier this month, showcases her penchant for mixed-material statement pieces, with Swarovski crystals and hand-dyed ribbons blended with silver, gold, and brass chains. (New pieces for J.Crew will debut in May and June.) We caught up with Lorenz to talk about her counterintuitive style, new shopping philosophy, and pursuit of the ultimate luggage set.
How would you describe your design aesthetic?
I kind of do a punk- or goth-inspired version of things you'd typically get as a classic graduation gift. It might start with an I.D. bracelet or a single strand of pearls, but then I'll add leather barbed wire or biker chains.
What kind of person wears your designs?
Every time someone comes into the store and buys something, they're wacky and amazing. It's someone who's strong and has a point of view.
Who are your favorite designers?
I love Gripoix jewelry for Chanel, and costume jewelry from the late eighties and early nineties. I also love people who are designing jewelry that is totally opposite from what I do, like Phillip Crangi and Eddie Borgo.
Where do you like to shop in New York?
I'm probably the No. 1 customer at Saint James uptown. I'll wear a Saint James hoodie with like, 30 necklaces.
How would you describe your personal style?
Jackie Onassis mixed with Iris Apfel.
What trends do you like right now?
I love that we're getting back to classic clothing. I'm a crazy eclectic person, but you'd be shocked by the preppy things I buy for myself. Sometimes designers project their crazy onto something completely different than themselves.
What trends are you ready to see retired?
I've decided I'm not buying anymore cheap things. I'd rather save up and buy one amazing piece from Barneys than buy twelve to fifteen things on lower Broadway. Those pieces never see the light of day. I'll look at them two weeks later and I'm like, "This is revolting." I want to buy things that are really worth it.
What's one item you're saving to buy?
A chocolate brown crocodile Birkin bag — but I'll be dead before I see that. I'm actually saving up for a really amazing luggage set. I want a full set, even the pieces that you never see people use anymore, like the makeup case with the mirror. I'm trying to be more formal.
What should every woman have in her closet?
I love a great white shirt. Steal your boyfriend's amazing white shirt, and even if you break up, keep buying it. I go to Brooks Brothers ; I always monogram my shirts.
What's something you never leave the house without?
Lipstick — I have like, 50 shades. Right now I'm wearing Nars Viridiana, which looks like Rum Raisin from the nineties.
Most Viewed Stories
The Sheer Perfection of Donald Trump’s Golden Shower
Connecticut Politician Arrested for Pinching Woman’s Genitals
These Photos of Malia and Sasha Obama’s First Visit to the White House Will Make You Really Nostalgic
The Ultimate Guide to Preparing for the Women’s March
15 Protest Sign Ideas for the Women’s March on Washington
What Romance Really Means After 10 Years of Marriage
The Divorced Mom Who Cries After Sex
I’m Anti-Trump, But I Refuse to March
Madame Clairevoyant: Horoscopes for the Week of January 16
Attention: Meghan Markle Has Now Met Kate Middleton and Princess Charlotte
From Our Partners
powered by PubExchange
Latest News from The CutOne of Kentucky’s Last Two Remaining Abortion Providers to Close Down
As of January 27th, there will only be one abortion clinic remaining in the state.Bella Hadid Got Two Incredibly Tiny Tattoos
Done by tiny tattoo expert JonBoy.Noor Salman, Wife of Pulse Nightclub Shooter, Arrested on Obstruction Charges
The widow previously said she knew nothing of Omar Mateen’s plans.Pakistani Pop Star Stops Concert When He Spots Sexual Harassment
Atif Aslam wasn’t having it.Mariah’s Manager Writes a Message for Her in Lipstick
It’s on a hotel pillow and involves Mariah’s love life.Teen Who Was Abducted the Day She Was Born Reunites With Birth Family
Meanwhile, the man who raised Kamiyah Mobley and thought he was her father says it’s “a shock.”The Worst Thing About Episode One of The Young Pope: Baby Pyramid
Every week, we’ll tell you the worst thing about HBO’s new series The Young Pope.Madame Clairevoyant: Horoscopes for the Week of January 16
The sun moves into Aquarius.The Ultimate Guide to Preparing for the Women’s March
Experts share their best tips.Drake Gave Sasha Obama a Little Shout-out
Who’s a fan of whom here?
She’s spent millions on restoring her Beverly Hills place to its 1934 glory.Lady Gaga, Danai Gurira, Charlize Theron, Natalie Portman Signed an Open Letter Supporting Education for Girls
The open letter is from campaigning and advocacy organization ONE.The Divorced Mom Who Cries After Sex
This week’s sex diary.This Pioneering Fashion Photographer Captured Complicated Women
Deborah Turbeville transformed fashion photography in the 1970s.Connecticut Politician Arrested for Pinching Woman’s Genitals
“I love this new world, I no longer have to be politically correct.”Saturday Night Live Takes Aim at The Bachelor’s Nick Viall
You know you’ve made it when SNL makes a sketch about you.British Prime Minister Theresa May Lands Her First Vogue Cover
Annie Leibovitz took the photos.Reese Witherspoon Talks Hollywood’s ‘Smurfette Syndrome’ and the Isolation of Being a Woman in Film
“For 25 years, I’ve been the only woman on set.”Kim Kardashian’s Police Report From Her Paris Robbery Has Been Released
It was published in full in Le Journal du Dimanche.Attention: Meghan Markle Has Now Met Kate Middleton and Princess Charlotte
There aren’t many family members left for Markle to meet.