Hayden Panettiere Crops Her Hair; Maybelline Names Lisalla Montenegro Its Newest Face

Hayden's new haircut.

• Hayden Panettiere arrived at an Earth Day celebration in Los Angeles last night with a severely cropped haircut, a dramatic change from her signature long tresses. What do you think of the look? [Stylewatch/People]

• Celebrity hairstylist Jonathan Antin is developing a new hair-care line named Jonathan Antin Hair Care. It will be the second hair-care line with his name on it, a rival to his original namesake line, Jonathan Product. He sold half of the Jonathan Product company back last month. [WWD]

• Brazilian model Lisalla Montenegro, 21, was just named the newest face of Maybelline New York. Montenegro will make her campaign debut in June. [WWD]

BCBG Max Azria will launch a new women’s fragrance in March. [WWD]

Tyra Banks spoke to parents who spend thousands of dollars on their childrens’ beauty treatments yesterday on her talk show. One mother admitted to spending over $80,000 on manicures, pedicures, and facials for her son and daughter. [HuffPo]