Hayden Christensen Booted for Look-alike Andy Roddick in New Lacoste Campaign

Andy Roddick's new campaign, and Hayden Christensen's old campaign.

This morning Lacoste released its new campaign for its Challenge fragrance, starring Andy Roddick. The tennis star replaces Hayden Christensen, the first face of the scent when it debuted in May of last year. But why bother replacing Hayden when they look, well ... the same? Aside from eye color and a five o'clock shadow.