Skip to content, or skip to search.

Indian Vogue Tackles Prejudice Against Darker Skin

The new issue of Indian Vogue contains an editorial heralding darker skin. To wit, five bikini-clad models appear on the cover. The demand for skin-lightening creams grew 18 percent last year, and is expected to rise by 25 percent this year. From the issue:

"Every generation has its share of beauty myths. Perhaps it is time to bust this one," the editorial says. "Time to say that as a magazine we love, and always have loved, the gorgeous colour of Indian skin ... dark, dusky, bronze, golden — whatever you call it, we love it."


British Vogue reports that fashion insiders in India are thrilled with the cover, and think the fashion industry is a good agent for a change in attitudes toward skin color.

Dawn Of Dusk [Vogue UK]

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue