The new issue of Indian Vogue contains an editorial heralding darker skin. To wit, five bikini-clad models appear on the cover. The demand for skin-lightening creams grew 18 percent last year, and is expected to rise by 25 percent this year. From the issue:
"Every generation has its share of beauty myths. Perhaps it is time to bust this one," the editorial says. "Time to say that as a magazine we love, and always have loved, the gorgeous colour of Indian skin ... dark, dusky, bronze, golden — whatever you call it, we love it."
British Vogue reports that fashion insiders in India are thrilled with the cover, and think the fashion industry is a good agent for a change in attitudes toward skin color.
Dawn Of Dusk [Vogue UK]