Juicy Couture founders Gela Nash-Taylor and Pamela Skaist-Levy recently left the label they started in 1996 with some fortuitous sweatpants. And now Juicy has brought Erin Fetherston in to design the line beginning in May and extending through 2011, with Fetherston's first pieces for the line debuting for holiday 2010. She won't be involved with the label's recently launched upscale line Bird by Juicy Couture. She was probably brought on to get retailers excited about the line again. Nordstrom decided not to carry Juicy Couture apparel for fall, though they plan to still look at forthcoming collections and will carry accessories.
Juicy Couture, which has had phenomenal growth since its 1996 founding, has slowed in the apparel area, as stores have complained in recent seasons about quality and fit. In recent months, retailers have said the apparel needs to be reenergized and move beyond the iconic track suit.
Skaist-Levy and Nash-Taylor reportedly had many disagreements over quality of the line with management at Liz Claiborne, which owns Juicy Couture. It's ironic the apparel isn't doing well these days, since expensive sweatpants are so IN right now.
Juicy Couture doesn't know what they'll do when Fetherston's contract ends in 2011. She plans to continue designing her namesake line.
Most Viewed Stories
The Fashion Executive Who Doesn’t Wear Underwear on Dates
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
Prince George Has No Time for Justin Trudeau’s High Fives
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
Madame Clairevoyant: Horoscopes for the Week of September 26
The Will & Grace Reunion Was Intensely Documented for Social Media
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
The 6 Best Denim Shops on Etsy
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.