Lane Bryant Says ABC and Fox Didn’t Want to Air Their Lingerie Commercial

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Plus-size label Lane Bryant created a commercial for their new Cacique line of lingerie, which the label claims Fox and ABC agreed to air but then didn't really want to. Lane Bryant suggests they have an unfair issue airing images of curvy women in lingerie, while they have no problem with Victoria's Secret's racy ads. The company posted a little rant on their blog, alleging that ABC "restricted our airtime" and refused to air the ad during Dancing With the Stars. Meanwhile Fox, they say, "demanded excessive re-edits and rebuffed it three times before relenting to air it during the final ten minutes of American Idol, but only after we threatened to pull the ad buy."

The post continues:


"Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block — and don't forget Bart Simpson, who has shown us the moon more often than NASA — all in what they call 'family hour.' ... Does this smack of a double standard? Yep. It does to us, too."

Bryant says the networks had a problem with the cleavage in the ad, which you can watch below. We don't see that it's much different from a Victoria's Secret ad. The girls don't have fans blowing in their faces or vampy shadow effects or sexy jazz hands or aggressive synchronized walks like VS ads do. Sure, they have bigger bosoms. But as far as raciness goes, it doesn't feel more shocking than anything else on TV. The tans and styling on Dancing With the Stars could probably use more toning down than this commercial.

Lane Bryant Says Fox, ABC Censored Spot [AdWeek]