The Ads for Kimora Lee Simmons’s Cheap New Fragrance May Surprise You

Very tricky, Coty. Veeeeery tricky. Photo: Courtesy of Coty, Dimitrios Kambouris/Getty Images

Kimora Lee Simmons's new fragrance Dare Me is cheap. No, really. Instead of beginning with prestige distribution like her past fragrances, this will go straight to a total of 18,000 mass-market doors, like Walgreens, Target, and Kohl’s stores. Prices range from $12 for a travel-size bottle to $28 for a full ounce. However, what probably wasn't cheap about this launch were the marketing materials, because hello, retoucher! Either they Photoshopped Kimora's body to death or stuck her head on a model's body. The question is, if they did the latter, would they tell her? Ironically, Kimora says the "message with this fragrance is empowerment and self-reliance."

Kimora Simmons Dares the Beauty Industry [WWD]