The Ads for Kimora Lee Simmons’s Cheap New Fragrance May Surprise You

By
Very tricky, Coty. Veeeeery tricky.

Kimora Lee Simmons's new fragrance Dare Me is cheap. No, really. Instead of beginning with prestige distribution like her past fragrances, this will go straight to a total of 18,000 mass-market doors, like Walgreens, Target, and Kohl’s stores. Prices range from $12 for a travel-size bottle to $28 for a full ounce. However, what probably wasn't cheap about this launch were the marketing materials, because hello, retoucher! Either they Photoshopped Kimora's body to death or stuck her head on a model's body. The question is, if they did the latter, would they tell her? Ironically, Kimora says the "message with this fragrance is empowerment and self-reliance."

Kimora Simmons Dares the Beauty Industry [WWD]