Everyone Is Buying the Same $230 Pair of Skinny J Brand Cargo Pants

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Photo: Bloomindgales.com

Pass Abercrombie a fork so they can stab their eyes out, because the hottest cargo pants on the market right now seem to be the Houlihan by J Brand. And it gets worse, Abercrombie: They're $230! When was the last time Abercrombie sold a pair that cost $80? The Houlihan cargos are so fantastic that Cathy Horyn devoted an entire article to them in the Times.

“In 33 years I’ve never shipped anything like this,” Jeff Rudes, the founder and chief executive of J Brand, said this week, noting that some customers have offered to prepay for the $230 style. Bloomingdale’s has sold thousands, according to Mr. Doroff, who wants more. Barneys New York has 1,000 pairs of Houlihans on reorder, with waiting lists at its stores. The Intermix chain said it has sold 2,000 pairs.


The pants apparently have magical fitting abilities. Horyn writes, "Although their skinny line appears unforgiving, they are very flattering." We're just excited that people are excited about pants again! Enjoy it while it lasts, because soon everyone will realize they're all wearing the same thing and take them off.

Houlihan, Reporting for Duty [NYT]