When compiling ideas for her spring 2010 "Wonderland" collection, Swedish designer Ida Sjöstedt decided to adopt a Gaga-esque philosophy: the "too much is never enough approach," as she puts it. The collection's offbeat frills, splashy florals, and glitter were inspired by both fairy-tale flounces and colorful club getups. For fall, she perused the drawings of horror illustrator Hans Arnolds, creating a darkly chic collection of brocade detailing, fur, and frothy black and nude lace. Though Sjöstedt's designs draw from an eclectic range of influences each season, her overall aesthetic remains the same. "I'm doing glamour with a tongue-in-cheek approach," she says. "It's always playful and fun while still carrying a certain elegance." On the runway, that means pairing Elizabethan elements with glitzy tulle or a fur capelet with metallic tights.
Sjöstedt studied fashion at London's University of Westminster and launched her eponymous label in 2001, just a year after graduating. The well-received collection was immediately picked up by stores in Stockholm and Japan, and she's shown her designs at Stockholm Fashion Week ever since. More recently, Sjöstedt has been delving into the local music scene as well: She's dressing Swedish pop export Agnes and RedOne's new girl-band Love Generation on their tours this summer. Her designs are stocked at Pixie Market and Foravi. Click ahead to see more from the spring and fall collections.
Most Viewed Stories
Melania Trump Is Reportedly ‘Miserable’ in Her Role As First Lady
Nighttime Voice-mails From the White House
My Daughter’s Suburban Childhood Looks Nothing Like My Urban One
Trump Somehow Found a Way to Insult Women at the Unveiling of an Airplane
Angelina Jolie Attended the Premiere of Her New Movie in Cambodia
Fixer Upper’s First Single Bachelor Is Causing Some Drama
Chrissy Teigen on ‘Underrepresented’ Asian Models and Appropriation
Angela Merkel Is Also Powerless Against Justin Trudeau’s Gaze
Zoe Saldana Shares the First Photo of Her Newborn Baby
Norma McCorvey, Jane Roe of Roe v. Wade, Dies at Age 69
Latest News from The CutDrew Barrymore Is Instagramming her Beauty Product Stash, and It’s Glorious
Indulge your voyeuristic side.Meet Halpern, The Beyoncé-Approved Designer Blowing Up London Fashion Week
Not bad work for his first standalone presentation.Watch the Topshop Unique Livestream
Enjoy!Simone Rocha’s All-Ages Casting Was Perfect
The London Fashion Week show included iconic septuagenarians Jan de Villeneuve and Benedetta Barzini.Zoe Saldana Shares the First Photo of Her Newborn Baby
Zen is her third son with husband Marco Perego.Watch the Versus Versace Livestream
Enjoy!Mariah Carey Sort of Confirms She’s Dating Backup Dancer Bryan Tanaka
Mimi hath spoken.Designer Reportedly Selling LOL T-Shirts Online
You know, like the shirt worn by one of the suspected assassins of Kim Jong-nam.Norma McCorvey, Jane Roe of Roe v. Wade, Dies at Age 69
McCorvey was the plaintiff in the landmark case that made abortion a constitutional right.Angelina Jolie Attended the Premiere of Her New Movie in Cambodia
She co-wrote and directed First They Killed My Father.
“The couture is dead; I want to design for the street.”Cops Called Over Robin Thicke and Paula Patton’s Latest Custody Confrontation
This custody battle marches on.WATCH: This New Model Just Wore a Hijab at New York Fashion Week
She’s committed to her choices.Chrissy Teigen on ‘Underrepresented’ Asian Models and Appropriation
Some real talk about diversity in modeling and movies.Nothing Catches the Eye Better Than Bedazzled Marc Jacobs
Our Golden Peacock winner for the last day of New York Fashion Week.Buffalo Plaid and a Green Military Coat Are a Perfect Mix
The chicest look on the last day of New York Fashion Week.11 Amazing Pieces on Sale at Nordstrom Right Now
We’ve picked out the best items from a bubblegum-pink beanie to a classic pair of Adidas.The Biggest Beauty Trend From New York Fashion Week
It doesn’t involve any contouring.See Lost Photos of Hollywood Starlets by a Condé Nast Photographer
Lusha Nelson photographed for Vogue and Vanity Fair in the 1930s.Is Ginger Tea Really Good for an Upset Stomach?
Two experts explain it all.