J.Crew’s Bridal Store Opens Today; Victoria’s Secret Parody Sweeps the Internet

• J.Crew’s new 4,000-square-foot bridal shop opens today on Madison Avenue. [WWD]

• Meanwhile, more divorcées are altering (and often severing) their wedding rings to turn them into divorce rings. [NYT]

• A video that made the rounds online yesterday comparing Victoria's Secret models to skeletons was allegedly made by Lane Bryant. [Jezebel]

• What do you think of the ad campaign for Indonesian label Sapto Djojokartiko? [Design Scene]

• New Emanuel Ungaro designer Giles Deacon: “Carine Roitfeld has a very Ungaro feel about the way she dresses: the tailored jacket, the pencil skirt. It’s kind of tarty with intelligence. I see them as really empowering clothes, and lots of women like playing with the psychology of all that. It’s an interesting game.” [StyleFile/Style.com]

Balenciaga is opening a futuristic lime-green and white boutique in East Hampton that will stock accessories only. [StyleFile/Style.com]

• Chip Foster of the denim brand Chip & Pepper is starting a new premium jeans line called Pray for Mother Nature. [WWD]

Brioni has tapped Alessandro Dell’Acqua as creative director of its women’s line. [WWD]

• Maxi skirts are in. This summer they’re darker, more urban, and often worn with thick-soled shoes and military jackets. Perfect for the 90 degree weather. [NYT]