Karl Lagerfeld Lusts After the Mass Market, Washing Machines

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Photo: 3 Suisses

That Karl Lagerfeld enjoys modeling is no surprise. He previously loaned his stunning visage to France when he became the face of road safety in the summer of '08. The Kaiser shot and modeled for the catalogue for 3 Suisses, a French mail-order clothing company with prices ranging from 14.90 euros to 199 euros. As we've seen on America's Next Top Model, modeling can throw a girl into extreme situations she hasn't ever been in before. This job was no exception for Karl, who came into contact with ... a washing machine. Karl, like a good model, embraced the radical objet.

“It is so chic and pretty,” he said of the household appliance. “I would like to have one — not to wash clothes but to put in my dressing room to hold my dirty laundry.”


Karl is not an elitist snob who refuses to sit on things normal people use to do their own chores. He did an H&M collection in 2004, after all, and it's that level of mass consumerism he longs to return to with his namesake line, which now has a new management team.

“My dream is to turn the whole house of Lagerfeld into this kind of [mass] business, because I am at the peak of luxury with Chanel and Fendi,” he told WWD. “Being at both ends of the market is the height of luxury.”


Low is the new high, cheap is the new expensive, Target is the new Saks. What Karl really needs, if you ask us, is a regular time slot on QVC or HSN.

TROMPE L’OEIL [WWD]