Alexander Wang Will Launch a New Line and Finally Open His Own Store


Alexander Wang finally confirmed he will open his first stand-alone store in New York "sometime this year." He says he's close to signing a lease, but won't say where. He probably doesn't need a new line to fill it up, as we imagine he'll round it out with things like large slabs of acid-treated rock and glass boxes filled with steam and sculptures made from staples, but he's launching one anyway. The collection of "essentials" will initially include three pairs of pants, two jackets, and one flat-front shirt, with prices ranging from $260 to $550.

Wang explains:

"There's also this perception that we're very young. Going to trunk shows, women always say, 'Oh my gosh, I love your brand.' This is our way of being more democratic."

So it sounds like we're on the verge of mom-and-daughter Wang! Though the essentials line includes tailored pants and a leather blazer, Wang adds, "I don't want to say [the new line] is based on tailoring or business attire." A leather blazer isn't exactly corporate casual, but it's exactly the kind of thing cool moms and wannabe-cool moms like Jill Zarin will go batty for. Soon he can launch Wang childrenswear and create entire Wang families!

Alexander Wang Plots New Line [WWD]