Louis Vuitton, Giorgio Armani, and Dolce & Gabbana Join the World Cup Frenzy

By
Photo: Courtesy of WWD/Adidas/FIFA World Cup

If, like us, you’re far more interested in sexy soccer players than in the FIFA World Cup itself, then you’ll be thrilled to know that they’ll be dressed to the nines when the games kick off tomorrow. (And no, they won’t be wearing manties, though we’d sort of be down with that.)

For the fourth year, Dolce & Gabbana is creating off-field outfits for the Italian national team, accentuating their sculpted abs with a waistcoat and a jacquard tie; Strenesse has designed more understated ensembles for the German team, buttoning them into crisp blue blazers. On the field, twelve teams will be wearing new Adidas TechFit jerseys, which feature an elastic crisscross design on the back that supposedly “stores energy” to make players jump higher, run faster, and kick harder (it’s anyone’s guess as to how it works, but Adidas has the numbers to prove it). Meanwhile, Louis Vuitton was commissioned by FIFA to create a handmade leather trophy case for the solid 24-karat gold prize.

If you’re looking for something for your own closet, Giorgio Armani has created a World Cup accessories collection for Emporio Armani, including a belt, a weekend bag, and several T-shirts. He has also designed a pair of boxer-briefs with a detachable flag logo, so that you can customize your undies based on your favorite team. Wait, how did we get back on the subject of manties already?

Brands Tap Into World Cup Fever [WWD]