Yigal Azrouël to Launch New Lower-Priced Line: Cut 25

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Photo: www.wwd.com

The hunky Israeli designer is launching a more-affordable line that will wholesale from $53 to $365 (his main line wholesales for $145 to $900). Azrouël describes it as "more young and hip" for "a downtown kind of girl." The name is not based on his favorite fashion blog of all time. "I always use the word ‘cut,’" Azrouël explained. "I loved the simplicity of it. And 25 is my lucky number." Okay, forgiven. [WWD]