kids these days

Behold: Baby Fendi!

You know what your baby needs, and it’s not a Cynthia Rowley for Pampers diaper from Target — it’s a Fendi bib! Or whatever Fendi will make as part of its children’s line produced in partnership with Simonetta SpA. The new line for newborns to boys and girls up to 12 years old debuted at Pitti Immagine Bimbo in Florence and includes pale colors, floral prints, checks, and bucolic inspiration. You know what they say: If you’re going to drool, drool on something designer. [WWD]

Behold: Baby Fendi!