British Elle’s Editor Explains How Cover Looks Are Chosen


British Elle editor Lorraine Candy elaborates today on how the Miu Miu dress on her August cover could have appeared on two other major summer covers. Of selecting cover looks, she explains, "We first see the look on the runway and note it down as a possible for a cover shoot. When we're back in the office, we call it in and match it to the right star. Contrary to popular belief, we don’t shoot covers in sequence. If it fits the mood board concept of the cover shoot and the photographer likes it, we take it to the shoot along with a rail of potential clothes." If the celebrity doesn't like it, they find something else. [Elle UK]