Limoland's Flashy Streetwear is Not for the Color-Shy

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Photo: Melissa Hom

Eye-popping streetwear brand Limoland unveiled its U.S. flagship today, a splashy 750-square-foot space abutting the Highline. Like the neon-hued polos and double-L-printed hoodies lining the shelves, the shop is flashy and bold, with Astroturf-covered floors, color-changing LED lights, and poppy music blasting overhead. The brand was founded in 2007 by Jean Pigozzi, a French photographer and famed African art collector who now spends his time jetting between Switzerland, Panama, France, England, and the U.S. (The blue-faced logo, Mr. Limo, is based after Tanzanian artist George Lilanga.) The busy prints and color-block jackets take confidence to pull off, but true Limoland peacocks will be pleased with the details, like polos knit from Pima cotton and hoodies lined in silk. Though the apparel caters to men, women can check out the brand's sturdy cotton-canvas and leather travel accessories, a collaboration with Japanese bag brand Yoshida Porter. Click ahead to check out some eye-catchers from the current selection.

Limoland, 829 Washington St., nr. Gansevoort St. (212-366-5466).