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L’Oréal Taps Haul Vloggers for New YouTube Channel

L’Oréal is launching a YouTube style channel, but rather than hire professional makeup artists to showcase its products, the brand has tapped the world's most ravenous cosmetics consumers: haul vloggers! Destination Beauty debuts tomorrow, and will feature content from YouTube makeup stars KandeeJohnson and Panacea81. Get ready to see your favorite L’Oréal products discussed in obsessive detail.

Photo: Courtesy of L'Oréal

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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