L’Oréal Taps Haul Vloggers for New YouTube Channel

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Photo: Courtesy of L'Oréal

L’Oréal is launching a YouTube style channel, but rather than hire professional makeup artists to showcase its products, the brand has tapped the world's most ravenous cosmetics consumers: haul vloggers! Destination Beauty debuts tomorrow, and will feature content from YouTube makeup stars KandeeJohnson and Panacea81. Get ready to see your favorite L’Oréal products discussed in obsessive detail.