After a blogger found Rodarte's MAC nail polish named "Juarez" offensive, MAC decided to donate proceeds from the collection to victims in Juarez, Mexico. Today the makeup brand announced that in addition to those charitable contributions and changing the names of the products in the collection, they'll also redo its marketing materials. A press release outlined specifics about the promised charity efforts: All profits from the collection worldwide will go to a "newly created initiative to raise awareness and provide on-the-ground support to the women and girls in Juarez." MAC and Rodarte apologize again in the release for unintentionally causing so much upset.
...M·A·C and Rodarte are deeply sorry that this makeup collection was so offensive to the people of Mexico and concerned global citizens.
This announcement follows a meeting last evening in Mexico City with M·A·C executives and Mexican government officials, including CONAVIM (Comisión Nacional Para Prevenir y Erradicar la Violencia Contra las Mujeres/National Commission to Prevent and Eradicate Violence Against Women.)
During the meeting, held at the Mexican Ministry of Foreign Affairs, this collective group committed to working together on the overall direction of the new initiative to help the women and girls of Juarez and to raise global awareness of their plight. M·A·C executives reiterated their deep regret and reinforced that it was never M·A·C’s or Rodarte’s intent to minimize the suffering of the women and girls of Ciudad Juarez.
MAC will work with officials in the coming weeks to come up with a plan for awarding grants to organizations that help women in Juarez. The company also notes that it employs more than 150 people in Mexico.
And all this came from a tiny label on the bottom of a bottle of nail polish. Way to go, MAC.