Stefano Tonchi's made-over W has many more words and much more reporting than its old self. Though Times fashion critic Cathy Horyn found the fashion spreads "generally strong," she doesn't think that Tonchi's changes have separated the magazine from what's already out there. She writes that "the energized [new] logo might be the most promising thing about the magazine."
I don’t expect W to deal directly with realities like joblessness or stressed European bankers or the emerging clout of Chinese consumers, but surely there is a need to put stylishness in a new context — beyond Hollywood and art, which is Mr. Tonchi’s comfort zone.
...With a number of articles in the new W, I wondered: Why am I reading this? What’s the big picture? The Tisci profile, for one, covered all the bases, but ultimately it’s another story about a young design maverick at an old Paris house. Why does he matter and what’s changed, if anything, because of his fashion? Over all, the perspective of the magazine was small-frame. W doesn’t need more stuff to read. Rather, it needs a clearer, more authoritative reason to read it.
So, not a stellar review, but at least they have that cover of the girls about to kiss. That kind of thing always stands out.
What Does W Stand For? [On the Runway/NYT]
Related: Maybe With Stefano Tonchi’s Makeover, You’ll Read W for the Articles
Most Viewed Stories
Bernie Sanders Wore the Only Appropriate Outfit to Trump’s Inauguration
Kellyanne Conway Goes With a Subtle Look for the Inauguration
This Conspiracy Theory Will Change How You Feel About the Bachelor Villain
Here’s the Official List of Speakers for the Women’s March on Washington
15 Protest Sign Ideas for the Women’s March on Washington
The Ultimate Guide to Preparing for the Women’s March
Michelle Obama’s Face Perfectly Sums Up How You’re Feeling Today
Thousands of Women Are Descending Upon Washington D.C. for the Women’s March
The Complicated, Controversial, Historic, Inspiring Women’s March
Melania Trump Wears Ralph Lauren on Inauguration Day
From Our Partners
powered by PubExchange
Latest News from The CutMelania Trump Wears Hervé Pierre to the Inaugural Balls
The former model collaborated with the designer.‘Smells Like Boys’: A Night at the DeploraBall
Partying in Trump’s America.Inauguration Day in Washington Is Like a Nightmare Twitter Thread
People have come from around America to shout at each other.Melania Trump’s White House Bio Talks a Lot About Her Modeling Experience
And also plugs her Melania™ Timepieces & Jewelry collection on QVC.The Best Street Style From Paris Men’s Fashion Week
Baby pink, camo, and plenty of puffers.Everyone Is Handling This Week Differently
Another brave sartorial choice from baby boy Bieber.Bernie Sanders Wore the Only Appropriate Outfit to Trump’s Inauguration
Très chic, Bernard.The Complicated, Controversial, Historic, Inspiring Women’s March
The movement survives not in spite of its cacophony, but because of it.Thousands of Women Are Descending Upon Washington D.C. for the Women’s March
Via plane, train, and automobile.Broad City’s Abbi and Ilana Prepare for the Trumpocalypse
“Pence looks like a wooden doll from the ‘50s.”
It’s not her first.Michelle Obama’s Face Perfectly Sums Up How You’re Feeling Today
The Obamas and the Trumps met at the White House before the swearing-in ceremony.Melania Trump Wears Ralph Lauren on Inauguration Day
The pale-blue suit is drawing comparisons to Jackie Kennedy.How to Be Safe When Researching Your Abortion Online
Because our digital records are being used against us.These Artworks Capture Female Rage Over a Trump Inauguration
80 women contributed to the exhibit “Uprise / Angry Women” in Tribeca.Protesters Around the World Call for ‘Bridges Not Walls’ in Response to Trump’s Inauguration
Protesters unfurled banners on bridges across the world.Kellyanne Conway Goes With a Subtle Look for the Inauguration
She described her Gucci coat as “Trump revolutionary wear.”Why the Election of 9 Black Female Judges in Alabama Matters
For a state that still has segregationist language in its constitution, it was a surprise.Shia LaBeouf Is Doing a 4-Year-Long Anti-Trump Livestream Event
It’s entitled HE WILL NOT DIVIDE US.The Divided States of America
Don’t assume you know your rights.