Designer Knockoffs Don’t Really Hurt Labels, Says New Study


An E.U.-funded study reported something that many of us have long suspected: Knockoff sales don't really hurt designer labels, because people who buy them could never pay for the real thing anyway. What's more, researchers think that counterfeits could be good for the designer industry. "There is also evidence that it actually helps the brands, by quickening the fashion cycle and raising brand awareness," said Professor David Wall. He also thinks that law enforcers have more important things to worry about than pleather Chanel fakes: "We should be focusing on the trade in counterfeit drugs, dodgy aircraft parts and other stuff that really causes public harm." [Daily Mail UK]