As if you needed more evidence as to why the web beats the pants off print, here it is anyway: fashion videos. Whether it's an ad campaign like Alexander Wang's fall 2010 clip starring Abbey Lee, or a short film directed by an up-and-comer (see: Zoé Cassavetes's Hide and Seek for Louis Vuitton), web videos feel as fresh as they do cool. Click ahead to watch our top five fashion-y video clips for the month of August (plus, okay, one end-of-July cheat) — and to nominate your faves in the comments section.
Joie de Vivre: Gareth Pugh A/W 2010
There's a reason Raquel Zimmermann is an icon in this industry. Just look at the Brazilian model work Gareth Pugh's fall 2010 designs in this video for evidence of her — shall we say — distinct modeling skills.
Crystal Renn for The Block Magazine, Directed by Skye Parrot
Crystal Renn is having a serious fashion moment. With campaigns for Chanel and Jean Paul Gaultier, a TV appearance on the Today show, and monthly tears in French Vogue, it was lovely to see Renn let loose on the set of her editorial shoot for The Block. Girl has got some moves. Watch the video here.
Julia Nobis and Alexina Graham for Louis Vuitton, directed by Zoé Cassavetes
Zoé Cassavetes, daughter of legendary director John Cassavetes and actress Gena Rowlands, directed this summery short for Louis Vuitton. The casting of newcomers Julia Nobis and Alexina Graham was on point, matching Vuitton's whimsical designs. Watch the video here.
Abbey Lee for Alexander Wang, Directed by Craig McDean
Alexander Wang's darkly tailored fall 2010 collection is put on proper display in this slick Craig McDean–directed video. Aussie sensation Abbey Lee grooves to The XX in Wang's hottest pieces.
Bianca Balti Backstage at Dsquared2's S/S 2011 Menswear Show
Italian top model Bianca Balti is a modern-day Raquel Welch. In this video, Balti laments the difficulty of finding a "good fuck" and her love for American gigolos. And just wait till you see the last twenty seconds ...
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