On Thursday, a new Upper West Side Urban Outfitters will open, featuring an "ironic" façade that references old New York storefronts. "The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses," the creative director of the company told The Wall Street Journal in June. "It's the story about the streets of New York as they once were." Well, the only actual irony here is that, with all due respect to UO and its (admittedly awesome) selection of affordable clothing and accessories, chains like Urban Outfitters are a big part of the reason that authentic, old New York storefronts are a dying breed in the first place.
Racked and My Upper West Side have snapped the first photos of the Urban façade, and it's clean and corporate in its own way; there will be no mistaking it for a mom-and-pop shop. In any case, Urban's idea to reference the New York style that much of their clothing draws from is at least more interesting than other big-dog storefronts. Alas, just this week, Cardeology, a card store with an authentically old storefront, closed, in the same 'hood as the new Urban Outfitters.
Most Viewed Stories
The Very Uncomfortable Experience of Rewatching Election in 2016
It’s Finally Possible to Understand What Happened to Amanda Knox
Rob Kardashian and Blac Chyna Reportedly Broke Up
Outrageous Party Photos From Andy Warhol’s Factory Days
Ask Polly: Should I Try to Help My Alcoholic Friend?
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Chelsea Clinton Says She Didn’t Initially Know Her Mom Had Pneumonia Because She Was Trying to Power Through It
22 Intimate Lost Photos of Marilyn Monroe
YogaToes Cured My Lifelong Fear of Bunions
This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
From Our Partners
powered by PubExchange
Latest News from The CutThe FDA Is Finally Going to Update the Term ‘Healthy’
Currently, foods that are low in fat but high in sugar can use it, which, no.Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Kellyanne Conway made a Freudian slip.Meet the Designer Who Launched a Hit Label From His Apartment
Talking to Atlein designer Antonin Tron about his unconventional debut.In The Girl on the Train, Emily Blunt Fights the Stigma Around Female Alcoholism
The adaptation of Paula Hawkins’s best-selling novel hits theaters on October 7.Miley Cyrus Says She Was the ‘Least-Paid’ Actor on Hannah Montana
She was just excited to be on a Disney show.The Frozen Flowers at Dries Van Noten Are Your New Wedding Inspiration
Paris Fashion Week's most dramatic set so far.All the Street Style From Paris Fashion Week
Bryan Boy and Hari Nef, Mickey Mouse, lots of red.5 Things on Sale You’ll Actually Want to Buy, From a Coffee Grinder to an A.P.C. Jacket
Including a Lanvin iPhone case for the cost of brunch.World’s Unluckiest Man Gets Venomous Spider Bite on Penis — Again
This is unfortunate.Sorry, Athleisure, Music Is Now Kate Hudson’s Life
“I write music and it’s super depressing.”
“I can’t have my children grow up and look at him as someone to respect.”Tom Hiddleston Thinks His Relationship With Taylor Swift Was ‘Private,’ Sure
Apparently, all of those paparazzi photos were “unsolicited.”Leonardo DiCaprio’s New Movie Takes on Climate Change One Newsboy Hat at a Time
Too many hats for one man.Study Confirms What Parents Already Know: Child Care Is Really Freakin’ Expensive
A new report finds that child care is expensive and sometimes hard to find.Lean In’s Workplace Inequality Report Doesn’t Tell Us Anything We Don’t Already Know
Another day, another workplace report.Here’s a Very Good Argument Against Stadium Proposals
What was supposed to be a simple Yankee Stadium engagement turned into a disaster.Yes, You Can Buy a Stylish Coat for Under $200
It can be done.Extravagant Makeup Inspired by Marie Antoinette’s Insane Beauty Routine
CR Fashion Book’s latest shoot.Preschool Teachers May Be Racially Biased Against Students, a New Study Found
The findings of a new study show how deeply rooted racism may be.Ask Polly: Should I Try to Help My Alcoholic Friend?
You’ve already done all you can.