Janie Bryant Goes Viral for Maidenform

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Photo: Frederick M. Brown/Getty Images

Janie Bryant is cementing her reputation as TV’s busiest stylist. Not satisfied with her QVC collection and Banana Republic vlogging, the Mad Men costume designer is now lending her vintage expertise to Maidenform’s marketing team. Beginning this month, Bryant will appear in a viral ad campaign where she’ll promote the brand’s Ultimate Push-Up Bra, Flexees Firm Control Slip, and Fat Free Dressing shapewear on Facebook, Twitter, YouTube, and maidenform.com. The partnership isn't surprising, since Bryant already dresses the ladies of Mad Men in Maidenform’s sixties-style bullet bras, stating, “Foundations and intimate apparel are so important to me and how I wardrobe and design for shows.”