Good news, grandmas! The Daily Mail reports that “large knickers” are all the rage, with sales of high-waisted ladies’ briefs up 42 percent in the U.K. over the past three months. Who’s to blame for the influx of bottom-swathing undergarments? Mad Men and Lady Gaga, of course.
The trend for high waist briefs is being credited to a revival in Fifties and Sixties waist-cinching styles, made famous by curvy actress Christina Hendricks on US TV drama Mad Men, which has helped big pants shake off their Bridget Jones image [it] is also due to the patronage of stars, such as Lily Allen and Lady Gaga, who have sparked an 'underwear-as- outerwear' trend.
The article claims that "big pants" are flattering on normal, non-celebrity folks, too: “Waist-nippers flatter the hourglass figure by trimming in a woman's stomach and pushing out the hips and breasts.” We’re not quite sure how a pair of panties can manage to do all those things (except for those terrifying full-body Spanx contraptions, which is a different discussion altogether), but stranger things have happened.
There’s also the comfort factor: As anyone who’s ever had their rear end coddled by a nice pair of granny panties would know, it’s an infinitely more pleasant experience than squeezing into briefs’ smaller, lacier counterparts (particularly their skanky nemesis, the thong). Speaking of, G-string sales are plummeting, having had their reputation ruined by drunk girls falling out of cabs.
“Unflattering pictures of celebrities — such as Melanie Blatt, a singer with girl group All Saints — flashing their G-strings as they fell out of taxis and nightclubs, fuelled a backlash against the tiny string briefs.”
At least if you fall when wearing granny panties, you won't skin your butt cheeks on the pavement.
'The big news in lingerie: Large knickers make comeback as Mad Men style leads the way' [Daily Mail UK]
Most Viewed Stories
Jesse Williams and Aryn Drake-Lee Divorcing After Five Years of Marriage
Zeke Thomas Speaks Out for the First Time About Being Assaulted
Former Bachelor Chris Soules Reportedly Arrested After Fatal Crash
The Most Depressing Ways The Bachelor Couple Have Described Their Relationship
I Was the Queen Bee: 3 High-School Bullies Describe Their Reigns of Terror
Serena Williams Responds to Male Tennis Player’s Racist Remark About Her Pregnancy
Will We Abandon Women’s Rights in the Name of Progressive Politics?
All the Cool Girls Had One: 16 Women on Teen Status Symbols
What It’s Like to Have Tina Fey As a Mentor
Ask a Boss: How Do I Ask to Work From Home?
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.