Proenza Schouler Debuts First Ad Campaign

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Photo: Courtesy of Proenza Schouler

Proenza Schouler's first-ever ad campaign stars Tati Cotliar and twin newcomers Ann and Kirby Kenny. Ann opened the brand’s fall 2010 show in those famous paint-splattered pants, while Tati also walked Jack and Lazaro’s fall 2010 runway. The trio sport rumpled hair and wine-stained lips while posing against a white backdrop, and the images are cut through with Proenza Schouler’s rainbow-encased logo. There’s also a behind-the-scenes video that offers plenty of opportunities to ogle leather dresses, curved-heel boots, and thigh-high socks.