Will the Rapidly Growing Chinese Market Make Way for More Top Asian Models?

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Photo: Larry Busacca/Getty Images

Twenty-two-year-old model Liu Wen is the first Asian face of Estée Lauder. "China is our fastest-growing market," Estée Lauder’s global brand president, Jane Hertzmark Hudis, told W. "What better way to honor that than to hire a native of the country?" Senior vice-president Aerin Lauder adds, "We’re doing very well in Asia, and we’re No. 1 in China. So Liu Wen sends the perfect message at the perfect time." [W]