fashion week preview

Exclusive Video: See Alexandre Herchcovitch Draw His Spring 2011 Collection

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.

When a full-fledged collection springs forth on a runway, it’s hard to believe that just a few months earlier, every stitch was a mere figment of the designer’s imagination. This video of Alexandre Herchcovitch shows the humble, pen-to-paper beginnings of his forthcoming spring 2011 collection, in all of its eraser-rubbed glory. Watching the designs evolve under Herchcovitch’s pencil tip is kind of like watching a baby try to walk: a little bit painful, totally fascinating, and definitely applause-worthy.

AH from Marcelo Elídio on Vimeo.

See more from the Spring 2011 preview:
• Slideshow: 100 Designers Reveal Their Spring 2011 Inspirations
• Ten Models to Watch This Fashion Week
• Nine Designers to Watch This Fashion Week
• Exclusive video: Model Sara Ziff’s Picture Me Trailer
• The Ultimate Guide to Lincoln Center
• The Complete Spring 2011 Fashion Week Calendar

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Exclusive Video: See Alexandre Herchcovitch Draw His Spring 2011 Collection