H&M’s next designer collaboration will be with Lanvin on collections of womenswear and menswear hitting stores November 23, the chain announced overnight in a press release. Alber Elbaz will design the ladies’ collection while Lucas Ossendrijver will design the men’s. Elbaz said in May that he hadn’t considered doing a fast-fashion collection, and last year said of mass-market collaborations: “I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.”
In H&M’s release, he explains:
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.”
Images of the line will debut November 2 in a short film on hm.com, while items will be available in about 200 H&M stores around the world. H&M’s creative director, Margareta van den Bosch, said, “It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men.” The chain could not have landed a more coveted partnership. How excited are you? And how long would you wait in line for this?
See Lanvin’s complete fall 2010 ladies’ collection.
See Lanvin’s complete spring 2011 men’s line.
