In the spring Juicy Couture hired Erin Fetherston to design for the label, beginning with the fall 2010 holiday collection, which launches November 15. The company needed help after founders Gela Nash-Taylor and Pamela Skaist-Levy essentially exited (they still act as consultants) and department stores started dropping their merchandise, calling it stale and ill-fitting. The New York Times' Eric Wilson checked out Fetherson's new velour offerings, and quite liked them! The new look is more "sweet girl in a sweet dress" than "schlepping to Starbucks at 11 a.m. on Tuesday with a baseball hat and full face of makeup."
Wilson, who writes that "all is not lost" for Juicy, seems surprised that Fetherston was able to salvage what she did.
It is somewhat disconcerting to hear a hip-but-classy designer like Ms. Fetherston making remarks like “This is my take on the track jacket for evening and cocktail” and “This is a great party dress in high-shine velour.”
Somehow it works.
Wilson says that Fetherston "makes shiny velour look like 12-ply brushed cashmere" and notes, pleased, that "a wrap jacket in black velvet says Juicy only in its rhinestone trim and twisted rope drawstring with Art Deco tassels." Sounds like she's making splendid improvements. She wouldn't have exactly won critics over with drop-waisted terry dresses that have words or letters on them anywhere.
Most Viewed Stories
How to Survive Trump, From How to Survive a Plague’s David France
The Indivisible Guide Is Your Resource for Resisting the Trump Agenda
The 25-Year-Old Hooking Up at Her Parents’ House
Can Taping Your Face Actually Reduce Wrinkles?
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.