The West Broadway Nordstrom Will Have ‘Little Affiliation to the Department Store Brand’

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Photo: 350 West Broadway

Apparently the shop Nordstrom is opening at 350 West Broadway, all profits from which will go to charity, "won't even be Nordstrom-branded" and "won't seem like Nordstrom at all," according to Racked New York. "Nordstrom" will not be in the name, the store won't take Nordstrom credit cards, and they still don't know what kind of stuff they'll carry or to which nonprofits they'll donate. The intrigue mounts. [Racked NY]