InStyle has launched a stand-alone shopping website today, StyleFind.com, which allows customers to search for clothing, accessories, and beauty items and then buy them through partnering retail sites. For every purchase made via StyleFind at one of its 150 partner sites, Time Inc. gets an undisclosed cut of the transaction, unlike its celebrity-centric competitor, Google's Boutiques.com, which simply charges "small fees for directing traffic" but doesn't seem to get any sort of commission-type profit from purchases. The new venture is the beginning of many similar e-tailing sites for other Time Inc. magazines like Essence, Real Simple, and People Stylewatch, according to Time Inc.'s new CEO, Jack Griffin, who promised to deliver a "new revenue stream" for the company's publications when he took his post a few months ago.
So what sets StyleFind.com apart from other e-tailer aggregation sites? It's hard to tell, exactly, although Time Inc. says that all merchandise will be curated by a new bunch of editors freshly hired by InStyle. "It will be like shopping with one of our magazine editors," explained managing editor Ariel Foxman, who noted that the 2,000-plus brands represented are consistent with those shown in the publication. The items are searchable by all the usual categories like price and style, as well as "editor's picks," which doesn't name any specific editor doing the picking, although it does feature a thumbnail-size head shot of a smiling blonde woman who supposedly looks editorial and picky. Anyway, what say you to this new shopping site? Do you think other magazines should try this?
Most Viewed Stories
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
I Tried Hillary Clinton’s Diet and Now I Sympathize With Her
Looks Like Kate Middleton Is Enjoying the View in Canada
What It’s Like to Be a Female Reporter Covering Donald Trump
The Best Part of Being a Royal Is Getting to Pet Bunnies
22 Intimate Lost Photos of Marilyn Monroe
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
Misty Copeland Did Her Own Makeup for This Ballet Book
Blac Chyna Tweets Out Rob Kardashian’s Phone Number As an Apparent Warning to His Fangirls
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutIs the Cast of Girls Going to Be Okay?
Lena Dunham and Allison Williams seem to be taking things particularly hard.Alcohol Will Make You Happier Instantly, As You Probably Know From Experience
Scientists say alcohol has the same effect as a rapid antidepressant.Vetements Taps Margiela Alum
The design collective will hire Margiela’s Nina Nitsche.The One Thing My Husband and I Have Never Fought About? Money.
Buying a Coke can feel as loaded as buying a new home.Democrat PAC Now Using a Pack of ‘Beauty Queens’ to Combat Trump
That’s certainly one tactic to try.Luxury Hotels Are Using Falcons to Protect Celebs From Paparazzi Drones
These falcons are trained to wipe out drones.I Tried Hillary Clinton’s Diet and Now I Sympathize With Her
I was also extremely hungry.The Weeknd Is Working on Some Fashion Projects With Puma
Expect a footwear and clothing collection next year.Blac Chyna Tweets Out Rob Kardashian’s Phone Number As an Apparent Warning to His Fangirls
That’s one way to get the man to change his number.Meet the 28-Year-Old Jewelry Designer Fighting Human Trafficking
Get inspired by philanthropist and The Brave Collection jewelry designer Jessica Hendricks Yee's mission and the 3 steps that ignite her day.
We can agree to disagree.Kesha Shows Her Support for Miss Universe Alicia Machado After Being Body-Shamed by Donald Trump
“You did not deserve to be shamed by this monster.”A Glimpse Into Marilyn Monroe’s Private Life
Whoopi Goldberg curated intimate portraits of the icon in a new exhibit, featuring photographs by Milton Greene.Nate Parker Addresses Rape Accusations in 60 Minutes Clip
He went on the record with Anderson Cooper.Paris Fashion Week’s Runways Are Still Overwhelmingly White
It’s been only three days but the numbers are bleak.Misty Copeland Did Her Own Makeup for This Ballet Book
She danced for photographer Gregg Delman's new book.Why Do All My Instagram Cats Keep Dying?
When real life encroaches on the virtual.Hunger Casts a Cruel, All-consuming Spell, Study Confirms
It’s stronger than thirst, fear, or social needs.Female Chess Players Are Furious About Having to Wear Hijabs at the World Championship in Iran
The world championship tournament is in Iran, where women are required to wear hijabs.Man in Tech Actually Admits He Was Wrong
Well, this is a first!