Katy Perry Is Hawking Her New Perfume Out of an Ice-Cream Truck Today

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Photo: Fred Duval/FilmMagic

Katy Perry will be riding around Manhattan in an ice-cream truck today to promote her new fragrance, Purr, which drops in the U.S. this morning after being sold exclusively at the U.K. department store Selfridges for four days. Perry will be tweeting the location of the ice-cream truck throughout the day (which, sadly, does not actually seem to be selling ice cream). Her first location was announced just a few minutes ago: "The #PURR PARADE will launch @ Greeley Square in NYC @11am! Check www.katyperry.com for ALL the details! SEE YOU THERE! ♥MEOW♥." [Katy Perry/Twitter]