This was supposed to be a great year for September issues. Halle Berry looked adorable on Vogue, the first black woman to get the September issue spot since 1989. Glamour, Elle, and Harper's Bazaar were praised, if misguidedly, for all putting famous actresses over 40 — Jennifer Lopez, Julia Roberts, and Jennifer Aniston, respectively — on their covers. Plus, the recession is supposed to be easing and chicks are supposed to be excited about buying fall wardrobes and magazines that tell them how to do it. Either women aren't excited about those things or this year's September cover stars didn't inspire such thrill for consumerism.
Here's how the major magazines fared this September compared to last September, according to statistics from the Audit Bureau of Circulations. We'll start with the good news and work our way down to the bad:
• Harper's Bazaar: up 22 percent to 255,000 copies.
Cover star: Jennifer Aniston
Aniston, who posed inside the magazine as Barbara Streisand, delivered Bazaar's best-selling issue in seven years. Jennifer Aniston + Barbara Streisand + Harper's Bazaar = But of course.
• Town & Country: up 18 percent to 45,100 copies.
Cover star: Tory Burch
This was the first issue under new editor Stephen Drucker, who fared much better than fellow editor in a new job, Stefano Tonchi (read on for W's stats).
• Glamour: up 1 percent to 624,000 copies.
Cover star: Jennifer Lopez
Last year's September cover girl was Jessica Simpson. So apparently Jennifer Lopez is, to a magazine, about as valuable as her.
• Marie Claire: up 1 percent to 338,273 copies.
Cover star: Mary-Kate Olsen
And apparently MK is about as valuable as the magazine's September 2009 cover girl, her sister Ashley Olsen. They really are twins!
• Vogue: down 5.5 percent to 540,000 copies.
Cover star: Halle Berry
This is disappointing since the cover was pretty great. However, at least the magazine wasn't in the bottom three. That honor goes to...
• InStyle: down 6 percent to 800,000 copies.
Cover star: Hilary Swank
Despite experiencing the worst dip in their category, they still sold the most copies by far. Hell, with those numbers they may as well put us on a cover.
• Elle: down 10 percent to 390,000 copies.
Cover star: Julia Roberts
Maybe this was America's way of saying, Please, no — don't make an Eat Pray Love movie! I don't have to see it! Too little too late.
• W: down 14 percent to 30,000 copies.
Cover stars: Yaya DaCosta, Jennifer Lawrence, Greta Gerwig, Kat Dennings, Jessica Chastain, Emma Roberts, Zoë Kravitz and Mary Elizabeth Winstead.
Tonchi said he was happy to be able to put eight up-and-coming Hollywood starlets on his September issue foldout cover when he unveiled it with the magazine's redesign. He said he hoped to be able to keep doing unexpected covers that weren't like every other magazine. The following month, he put Kim Kardashian on the cover. Naked.
Most Viewed Stories
Rereading The Handmaid’s Tale, One Month Into the Trump Era
Why Did Everyone Act Like I Was Crazy When I Decided to Have a Baby in My 20s?
Ask Polly: I Overshared My Way Out of a Boyfriend!
Kellyanne Conway Was Honestly Too Busy House Hunting to Appear on TV
Taylor Swift Is Not Going to Be Happy About This New Friendship
What, Exactly, Are Melania and Ivanka Trump Trying to Sell?
Please Enjoy This Juicy Mystery About a Woman Cheating in a Half-Marathon
The Supreme-Branded Metrocard Is Here
Malia Obama Went to the Club
Lululemon’s Former CEO Really Needs His Own Bravo Show
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.