Ralph Lauren to Stage 4-D Spectacular on Madison Avenue Tomorrow

A preview.

To show off how great they are in the digital world and to celebrate the tenth anniversary of their online shop, Ralph Lauren will project a "4-D" spectacular onto the façade of the brand-new ultrafancy Ralph Lauren store on Madison Avenue tomorrow night. The ten-minute presentation includes scenes of four-story-high models walking a runway and polo players frolicking down Madison Avenue. "The projection will give the illusion that images are extending beyond the façade and floating out into space and toward the audience," the press release explains. The eye candy will be set to ambient music and enhanced with a breeze on which Ralph Lauren fragrances will waft. That's right, you fashion people going digital — app shmapp, we say.