Reed Krakoff’s New Fragrance Will Cost $695

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Photo: Courtesy of Reed Krakoff

Reed Krakoff announced today that he's launching an eponymous limited-edition fragrance, of which only 400 bottles will be made. The scent will be sold exclusively at his own stores in a choice of four differently colored glass bottles, which come with an extra refill of the perfume as well as a funnel for top-offs. The package costs $695, which Krakoff addresses thus: “What a lot of women want is something that not everyone can afford.” [Elle.com]