The Olsen Twins to Launch Bags for the Row in Fall 2011, Collaborate With Other Brands


Mary-Kate and Ashley Olsen announced at WWD's CEO Summit yesterday that they're expanding their label, the Row, to include bags as early as fall 2011 and shoes shortly thereafter. “It would be a proper American luxury brand, made in America, with retail businesses and maybe collaborations with other brands,” Ashley Olsen said. They plan to have all three of their lines — Elizabeth and James, the Row, and tween label Olsenboye, which is sold at JCPenney — eventually encompass a full range of lifestyle merchandise, but they didn't provide specific timelines. Meanwhile, they'll keep the majority of the Row's manufacturing in the garment district, with the exception of their knits, which are made in Italy.

The Olsens' Quiet Approach [WWD]