Vera Wang Will Make Bridesmaids’ Dresses Only for David’s Bridal From Now On


If you needed some Vera Wang bridesmaids' dresses and haven't bought them yet, you may now find yourself in a bit of a spot. Because as of Monday, Wang's 100-plus stores stopped taking orders for bridal-party wear. Instead, the house has decided to just design bridesmaids stuff for David's Bridal, where Wang's bridal line will launch in February, and the maids' dresses sometime after that. Vera Wang CEO Mario Grauso said the David's Bridal bridesmaids' dresses will be "very similar in feeling" to the more expensive dresses you can no longer buy, and cost $150 to $200 as opposed to $180 to $330. Grauso said they came to this decision in the interest of the customer, and apparently what the customer wants is not fancier, more expensive dresses, but more dresses that are easier to find.

“Ten bridesmaids can go to 10 different David’s Bridal Shops and buy their dresses,” he said. He also said David’s Bridal has the ability to ship dresses more quickly. “It’s not something we can do. It goes back to customer convenience,” said Grauso.

Because at the end of the day, brides are still intent on making their maids suffer through the expense and hell of all wearing the same thing for those pivotal wedding hours — and photos. Now no one has the excuse of not being able to find a store that carries the dress. The great — and terrifying — thing about David's Bridal is that it's everywhere. No matter where you are, it practically sleeps with you at night.

Vera Wang to Exit Bridesmaid Business [WWD]