When Tom Ford showed his first namesake women's collection, he made a big show of doing it his way, the retro way, which, as you can see from the first public images of the line appearing in next month's Vogue, went with the seventies-tastic clothes. This is the first time the general public is getting to view images of the ultra-top-secret fashion that was, for probably most of the editors lucky enough to get invited to attend the presentation, the orgasm of New York Fashion Week. Ford said he wanted to show the way they did it in the good old days when there was no Internet, and there were no celebrities on the front row, and there weren't big, fast fashion companies with the means to knock designers off before the clothes hit stores. He wants the public to be excited about the clothes when they hit stores, rather than feel tired of them after seeing them on Blake Lively, in online runway galleries, on someone from Twilight, and maybe on Suri Cruise before they are even close to going on sale. That is why he let only his own photographer — Terry Richardson — into the presentation to shoot the clothes, and only 100 select fashion editors, who got to watch the clothes on celebrity models like Beyoncé and Lauren Hutton with Tom Ford announcing each look.
Ford defended his anti-celebrity, anti-Internet position in Vogue:
“I do not understand everyone’s need to see everything online the day after a show,” he says. “I don’t think it ultimately serves the customer, which is the whole point of my business — not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!"
Perhaps Ford doesn't understand because he doesn't sit in front of a computer all day, hungry for anything to look at and G-chat about except his work, and doesn't quite grasp that quirky "cat adopts dog" stories go only so far. Anyway, the ex-Gucci designer called his Gucci look "too trendy," explaining that this collection is "about individuality. Real clothes, real women. For a fashionable woman aged 25 to 75. That’s why I literally put many of my own muses in the show. I hear them say, ‘God, I can’t find that anywhere!’ ” Ford said he plans to continue with his old-fashioned shows by financing them himself.
He had met with — and rejected — outside investors. “What I want is the freedom to say, I really like fashion and I’m going to come back my way and never have some corporate person say, ‘But you can’t do it that way.’ My goal,” he enunciates with dead seriousness, “is to be like Armani and Chanel.”
For future seasons, Ford will invite editors — no news reporters or photographers allowed — to his London showroom to view the collections. The designer, who is working on his second film, a comedy, will allow his clothes on the Oscars red carpet: "I’ll wait to see who’s nominated for the Oscars. Then I will offer to dress one person." Ooh, that person can be like the Vogue of the Oscars! "Get a load of me, I'm exclusive.com!"
Most Viewed Stories
Everything We Know About Brad Pitt’s Plane Incident
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
25 Famous Women on Being Alone
Jaden Smith on the Many Subtle Flavors of Water
Kim Kardashian Might Vote for Donald Trump
22 Intimate Lost Photos of Marilyn Monroe
If You See Brad Pitt As a Fallen Hero, It’s Because the Rules Have Changed
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
Bask in the Glory of This Dramatic Email Sent to a UCLA Freshman by Her Future Roommate
From Our Partners
Who What Wear
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.