Lady Gaga’s New M.A.C. Campaign; Estée Lauder’s Wild Violet Color Collection

• Lady Gaga will be returning as M.A.C.’s Viva Glam spokeswoman next year, and the cosmetics company has released images of her latest campaign, in which light radiates from her neck. [WWD]

• Chantecaille opened a flagship counter in Bloomingdale’s 59th Street store, and it could do about $1 million in sales this year. [WWD]

• Estée Lauder is debuting a new color collection called Wild Violet next month. The line includes shades of “cherry, fuchsia plum, and orange on the lips, that are balanced by praline neutrals and smoky lilac on lids and neatly lacquered charcoal on fingertips.” [StyleList]

• Michelle Trachtenberg ringed her eyes in wine-colored eye shadow before stepping out last night. [Girls in the Beauty Dept./Glamour]

• Alexa Chung chopped her shoulder-grazing hairstyle into a chin-length bob. Rest assured, the ombré color is still intact. [InStyle]

• The New York Times put together a slideshow on how to give yourself a modern, smoky eye without looking like a raccoon. [NYT]