Michael Kors Thinks More People Would Care About Pre-Fall If It Weren’t Called Pre-Fall

A dress from Michael Kors's pre-fall 2011 collection.

At Michael Kors's pre-fall collection yesterday, the designer bemoaned the season's name, which he blames for its lack of popularity. People just skip over pre-fall and go right to fall/winter clothes, he complained: “You see everyone in the front row bundled in furs and tweeds in September and it looks insane!" Resort collections, on the other hand, sell well because the name sounds appealing. "Everyone knows now that resort is important, but because the name 'pre-fall' is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet." [Elle]