Under current law, clothing companies are not required to disclose whether an item features real fur if the fur is valued at $150 or less, which is often the case with fur-trimmed apparel. In fact, an estimated 13 percent of fur items sold in the U.S. fall into this unlabeled category, allowing consumers to buy them in warm, blissful ignorance. However, on Tuesday evening the Senate passed a bill requiring real fur to be labeled as such, no matter how much it costs. “Many consumers prefer to avoid buying and wearing animal fur, and everyone deserves to have accurate information to make informed purchasing choices,” said Michael Markarian, chief operating officer for the Humane Society. Proponents are confident that the Truth in Fur Labeling Act, which has received bi-partisan support in both the House and the Senate, will be signed into law shortly. [WWD]
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