Lady Gaga’s New M.A.C. Ads; Adriana Lima’s Brazilian Vogue Cover

• Behold Lady Gaga's new ads for her second M.A.C. Viva Glam Gaga collection, which hits U.S. stores on February 17. [Temptalia]

• Rachel McAdams recently stepped out wearing neon-yellow eyeliner, which the Internet promptly proclaimed too summery for January. [StyleWatch/People]

• Breaking: Gwyneth Paltrow sometimes buys makeup from drugstores. French drugstores, of course. [Monsters and Critics]

• J.Crew’s Jenna Lyons on her makeup routine: “Less is more. Beautiful clean, fresh, bare, dewy skin, nothing on the eye, brushed brows and a flash of color on the lips. It looks great on everyone.” [HuffPo]

• This spring, Swarovski is launching its first scent, called Aura by Swarovski. [WWD]