Best Bet: Maybelline’s One by One Mascara

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Photo: Courtesy of Maybelline New York

Mascara has been subject to a wide array of attempted improvements over the years, from vibrating and spinning wands to spiked, curved, and angled brushes. Few deliver results that justify the hiked-up price. Maybelline’s new One by One Volum’ Express mascara trumps the usual drugstore brands with a gimmick-free, thoughtfully designed wand. It touts denser, thinner bristles than the typical brush and a slightly rounded shape to sweep long lashes upward while eliminating clumping. The new line is available in three washable and two waterproof shades.

One by One Volum’ Express Mascara, $8.15 at Duane Reade and $6.49 at Target.