Mascara has been subject to a wide array of attempted improvements over the years, from vibrating and spinning wands to spiked, curved, and angled brushes. Few deliver results that justify the hiked-up price. Maybelline’s new One by One Volum’ Express mascara trumps the usual drugstore brands with a gimmick-free, thoughtfully designed wand. It touts denser, thinner bristles than the typical brush and a slightly rounded shape to sweep long lashes upward while eliminating clumping. The new line is available in three washable and two waterproof shades.
One by One Volum’ Express Mascara, $8.15 at Duane Reade and $6.49 at Target.