Skip to content, or skip to search.

Best Bet: Maybelline’s One by One Mascara

Mascara has been subject to a wide array of attempted improvements over the years, from vibrating and spinning wands to spiked, curved, and angled brushes. Few deliver results that justify the hiked-up price. Maybelline’s new One by One Volum’ Express mascara trumps the usual drugstore brands with a gimmick-free, thoughtfully designed wand. It touts denser, thinner bristles than the typical brush and a slightly rounded shape to sweep long lashes upward while eliminating clumping. The new line is available in three washable and two waterproof shades.

One by One Volum’ Express Mascara, $8.15 at Duane Reade and $6.49 at Target.

Photo: Courtesy of Maybelline New York

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue