Dave Matthews Is the New Face of John Varvatos

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Photo: Courtesy of John Varvatos

In keeping with his love of "the older rocker," John Varvatos has tapped Dave Matthews as the new face of his spring 2011 campaign. According to Varvatos, Matthews is "taking a well-deserved year off in 2011," which apparently means he has extra time to make cute videos in which a monkey claps cymbals on his shoulder and slaps him in the face. See the clip here. [Official site, WWD]