People Are Attempting to Freeze Their Fat Off; Beyoncé Debuts New Feria Ad

Natasha Poly in V. Photo: Courtesy of V

PLASTIC SURGERY

• CoolSculpting by Zeltiq is being billed as a safer alternative to liposuction. Patients have their fat frozen and then wait a few weeks for the dead fat cells to be recycled by the lymphatic system and the liver. [W Magazine]

HAIR

• Beyoncé shimmies in front of billowing silver sheets in her latest commercial spot for L’Oreal Paris’s Feria hair color. [Just Jared]

Natasha Poly's brunette hair is getting lots of print coverage: She's in a ten-page spread in this month's V. [V Magazine]

• Make Up For Ever just launched their new lip gloss line, Lab Shine, on Sephora.com. The collection contains 35 shades in iridescent, chrome, and pearly finishes, and it’s expected to hit stores next month. [StyleList]