Italian Vogue editor Franca Sozzani, who started blogging not terribly long ago for Vogue.it, has some thoughts about the practice. She doesn't define what she means by blogger, in a recent entry she posted to question them. After all, Cathy Horyn, who has a blog, could be called a blogger, as could André Leon Talley, Hamish Bowles, and Franca herself. So let's assume she's referring to personal-style bloggers such as Fashion Toast and Cupcakes and Cashmere, who do more posting on how they wear their clothes than they do about news stories. She calls bloggers fame-hungry "moths" who "live only one night." "They don't hold a real importance in the business. Of course not," she continues. Maybe they won't, in the long term, but plenty of brands (such as Victoria's Secret) who invest in dedicated blogger events, and many companies (such as Gap) who pay them handsomely to appear in their ad campaigns, might disagree.
But Sozzani is conflicted about where the future lies for personal-style bloggers.
Lets wait a minute before acclaiming it or hating it. There are still a lot of people who don't know what blogger means, and none of us knows how it will evolve. It's still under observation. The only thing I can say with certitude it's that if it were a disease, we would call it a viral cold. An epidemic!
TRASH IS ALL AROUND THE WORLD [Vogue.it]
Bloggers: a cultural phenomenon or an endemic issue? [Vogue.it]
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
Hillary Clinton’s Sickest Debate Burns
It’s Finally Possible to Understand What Happened to Amanda Knox
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
22 Intimate Lost Photos of Marilyn Monroe
Area Woman Interrupted by Man 25 Times in 26 Minutes
Our Scowling Hero Breaks a Smile
From Our Partners
powered by PubExchange
Latest News from The CutMen Who Protested Ryan Lochte’s Presence on Dancing With the Stars Are Charged With Misdemeanors
Two men were charged with two counts of misdemeanors on Monday.Serena Williams Refuses to ‘Stay Silent’ About Racial Inequality
“It’s not how far we have come but how much further still we have to go.”Young Girl Calls for End to Police Brutality in Heartbreaking Speech
It’s a devastating plea.The Y Has Returned in a Big Way to YSL
This is what Saint Laurent looks like post-Hedi.The Most Dramatic Backstage Photos You’ll See All Fashion Month
Preview the book Landon Nordeman: Out of Fashion.Even 100 Years Ago, People Were Worried About Technology Ruining Relationships
An old cartoon echoes some very modern anxieties.This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
Maureen Seberg can see so many more colors than you.Brad Pitt Skipping Premiere to Focus on ‘Family Situation’
The actor may be gearing up to tell his side of the story in the tabloids this week.Please Help Wesley Snipes Find His Leather Jacket
He will be cold without it.The President of NARAL on What Abortion Means in This Election
It signals how the candidates feel about women.
The stretch feels like a backbend—but for your feet.Amy Schumer Just Broke a Major Milestone for Women in Comedy
She’s the first woman to land on Forbes’s list of the highest-paid comedians.The Very Uncomfortable Experience of Rewatching Election in 2016
An ambitious woman and the angry men who want to stop her.Ivanka Trump Is Great for Women, Says Man Married to Ivanka Trump
Ivanka Trump is the perfect person to handle “women’s issues,” according to her husband.World’s First 3-Parent Baby Is a Healthy Boy
He was born in Mexico to Jordanian parents.Nation Recovers From Post-Debate Hangover With Mary J. Blige and Hillary Clinton Memes
“What will you do to fix the national epidemic of hateration in this dancerie?”The Hottest Party of the Year Is This 6-Year-Old’s Drake-Themed Birthday Party
It has everything: an OVO cake, Drake balloons, fake money.See Haute Couture’s Most Romantic Looks
Intricate pieces, out for a stroll around Paris.Rob Kardashian and Blac Chyna Reportedly Broke Up
TMZ reports that all the baby-shower drama stems from a breakup.Fashion Bloggers Do Not Deserve This Backlash
Neiman Marcus jumps on Vogue’s bandwagon and blames social media for declining sales.