Today at 6 p.m. Paris time, noon NYC time, stylist Nicola Formichetti's first runway show for Thierry Mugler walks at Paris Men's Fashion Week. Formichetti has released four stills from a Mariano Vivanco–directed film of his new muse, Rick Genest, who goes by Rico, wearing the collection in what may be fashion's Social Network. The stylist discovered Rico on Facebook and knew instantly that he had to make him a part of his men's debut. "After friending Rico via Facebook and learning that he couldn’t get a passport soon enough Nicola flew to Montreal, where Rico lives, and shot the film," a press release explains. The film will come out on Mugler's site 24 hours after the runway show (that's tomorrow at noon Eastern time), while there will be no live stream of the show today.
A highlight of the show, aside from the clothes and models possibly pulling their faces off as the stills seem to foreshadow, will be the music, which was directed by Lady Gaga. She did a special remix of a track from her album — "Born This Way," coming out in May — just for the show. Formichetti describes it in WWD as "very, very hard, but pop at the same time ... It’s really amazing."
The collaboration is also a perfect evolution of the Mugler label. Thierry Mugler himself is famous for his work with entertainers, including George Michael, in whose video for "Too Funky" Mugler's motorcycle bustier appeared, and, more recently, Beyoncé, whose sculpted glitter leotards and mock wedding dress he designed for her most recent world tour. WWD reports that Gaga is also "likely" to have some involvement with Formichetti's first Mugler women's collection. Formichetti says he's already made her some Mugler outfits for art, videos, and performances relating to her new material.
“I want people to think, ‘OK, there’s something new happening.’ I want people to get excited again, not only fashion people,” he said in an interview as he readied 20 to 30 looks for the men’s runway today, and a short film as a backdrop.
The only challenge here is that people might be more excited about Gaga when she is without clothes than with clothes. The masses can only care so much about, say, an awesome unicorn jacket when below it is her bare butt.